From May 27 to 29, 2025 Senaf, in collaboration with Technofashion, will organize in Milan an appointment for all Fashion professionals.
Join Samab, don’t miss this glamorous event dedicated to Fashion technologies!
In a modern experiential format that integrates corporate spaces, thematic agora and focus arena, the new Samab event aims to enhance the excellence of Made in Italy Fashion producers with a three-day technical and technological event in our country.
The initiative, organized by Senaf in collaboration with Technofashion, will take place in Milan from May 27-29, 2025 under the patronage of the most important industry associations: ANTIA, Club IACDE Italia and Confindustria Moda – Federazione Tessile e Moda (Partnerships – Samab).
Technology & Italian style
Through an elegant format and hybrid exhibition + content nature, the event aims to represent a glamorous “Italian Style” experience that merges the art and culture of Italian Fashion with the technological innovation of the industry.
Visitors to the three-day event – production managers, fashion designers and pattern makers, prototyping technicians, logistics and distribution managers… – will have the opportunity to immerse themselves in this fascinating world, discovering the latest industry solutions and trends driving the Fashion Industry.
A unique opportunity for match making
The event’s program, spread over three days, will allow you to connect with a specialized audience and a network with international decision makers, initiating new partnerships and forging winning relationships with market leaders.
Samab offers the ideal opportunity to strengthen your business in the Fashion Technology Industry and to communicate your brand, while supporting the exchange of ideas, skills, knowledge and experience in the industry.
The event also includes a training-themed area with the presence of specialized schools and institutes, and a reserved space for networking moments and matching meetings between sponsoring companies and visiting professionals.
In addition, round tables and special initiatives will accompany the professional visitor to learn about new products and technologies, as well as useful insights to improve production processes, keeping up to date with world market trends, innovations and future trends.
Location
Superstudio Maxi is the new 10,000-sq.m venue, 7,000 of which are indoor and 3,000 outdoor: a LEED GOLD-certified open space that has all the characteristics of a technologically advanced, multifunctional and entirely sustainable location.
Its strategic location makes it accessible with the Famagosta Line 2 subway, bike path and highways within a short distance, and provides public and private parking in the area. For this reason, Superstudio Maxi is the ideal place to host large private events or those open to the public.
An elegant and customizable format
Senaf has developed an ad hoc format for this 3-day event, offering the exhibitor and visitor a new experience in a condition of professionalism and comfort.
The uniform, refined and exclusive layout is designed by Prof. Arch. Michele Ottomanelli (School of Design of the Politecnico University of Milan); the exhibition format consists of a modular booth with an autonomous, interchangeable and scalable layout, so as to meet every Client’s need. In this way, the exhibition spaces are at the same time consistent with each other but extremely flexible.
A customized design and accurate rendering will be made for each participating company, and logistics and timing of delivery of goods, machines and materials will be coordinated in order to reduce the commitment and deliver a custom made product.
- A central court for holding the most glamorous and networking events
- A main arena for topical issues
- A corner for technical and commercial meetings available to attending companies
- A buyers’ area for one-to-one meetings
- A glassed-in room for private meetings or exclusive training courses
- A balcony for matchmaking business meetings between buyers and exhibitors
- An open bar with drinks and coffee
- A gourmet restaurant
The inspiration of the concept
The module, designed to meet specific functionality and design requirements, is characterized by a few key principles inspiring the concept: elegance, spaciousness, and product visibility.
Elegance
The design focuses on creating an elegant and professional presentation of the exhibiting company. Clean lines, colors, and attention to each element are factors that help communicate the Client’s style and image effectively.
Spaciousness
The exhibition space appears open, welcoming and functional. The layout is reminiscent of the spaciousness of a square, a meeting place filtered by the double-stranded curtains – a reference to the world of Apparel and Fashion – which, while delimiting the spaces, allows for expanded views.
Company and product visibility
The new format maximizes the company’s visibility. Ledwalls, brandwalls, and monitors present the company’s image, while transparency enhances interest in the product on display.
Room for customization
In addition to a rich and selected catalogue of furniture elements, 1 or more printed or backlit reception desks, and 1 or more brandwall panels, printed, backlit or with monitor, can also be customized as distinctive signs.
- Tel. +39 02 332039665
- info@samab.it
- Samab website
- Design and direction: SENAF
- In collaboration with: Technofashion & Tecniche Nuove Media
- Under the patronage of: ANTIA, Club IACDE Italia and Confindustria Moda – Federazione Tessile e Moda
